12/07/10
From the Calgary Sun (Canada)
'Cat poop coffee' comes to Calgary
| By DAVE DORMER This gives new meaning to the term
‘steaming cup of joe.’
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Many many years ago I lived for a time in Northeastern Thailand and heard of the civet cat and this unusual coffee. At the time, a whole different lifetime ago, my chief occupation was killing communists, and my beverage of choice was alcohol. Later I earned an MBA, stopped killing people, and stopped drinking alcohol, don't remember the exact order. Never really used the MBA for much, I went to work as a code monkey in an Information Technology factory and produced programs of wondrous complexity to automate mundane tasks. Have you ever heard the axiom: "If architects built buildings the way programmers build programs, then the first woodpecker that came along would destroy civilization."? -well I can't swear that whoever wrote that was NOT inspired by observing my work. BUT, this morning I read the above article reminding me of the civet cats and their famous coffee. There's probably a wikipedia article, you can look it up. Then I said to myself "Ah Ha" - I have 5 cats that sit around the house all day eating and crapping. (One of my tasks is cleaning out their litter boxes.) And I have that vintage 1979 MBA, heavy on marketing. I can already see a need in the US for a reasonably priced supply of Cat Poop Coffee straight from the source. - Our local grocery store sells cheap unground coffee beans in bulk. The advertising campaign is easy:
"Neighbor, how long's it been since you had a big, hot, steaming cup of Cat Poop Coffee? -- Well, that's too long!"
Watch out Starbucks... |